This connector puts four Google Analytics 4 tools inside Claude: property listing, custom reporting, real-time active users, and period-over-period comparison. A property is selected once, and Claude reuses that ID automatically for every report that follows in the same conversation, so a request for sessions by traffic source or bounce rate by page returns live numbers without an export or an Explore-tab query being built first.
Reports aren't limited to a fixed template. Any valid GA4 dimension or metric can be requested, and the same query can be re-run with a different breakdown mid-conversation. Period comparisons calculate both absolute and percentage change automatically, and GA4 data can be combined with Search Console, Google Ads, or Meta Ads results in the same chat, which removes the manual join that normally happens in a spreadsheet.