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Google Ads Performance Reporting Tool for Claude

Pulls live Google Ads account overviews, campaign performance, search terms with auto-flagged negatives, PMax ROAS, and video metrics, currently free once connected.

Overview

This connector brings seven tools covering a Google Ads account's full performance layer into Claude: account overview, campaign performance, search terms analysis, YouTube video metrics, Performance Max analysis, custom GAQL queries, and multi-account listing with MCC support. Once an account is selected, spend, ROAS, and conversion figures are pulled live, and MCC manager accounts resolve their sub-account login IDs automatically rather than requiring them to be looked up manually.

Search terms analysis goes beyond a raw list by auto-flagging which queries are converting well enough to add as exact-match keywords and which are spending without results and belong on the negative list. For anything outside the built-in tools, Claude can write and run a custom GAQL SELECT query from a plain-English description, with no query syntax required and no write access to campaigns or budgets.

Key Features

- Account Overview: Returns total spend, clicks, impressions, conversions, CTR, average CPC, ROAS, and cost per conversion for the last 7, 30, or 90 days.

- Campaign Performance: Ranks up to 100 campaigns by spend with ROAS, cost per conversion, campaign type, and status per campaign.

- Search Terms Analysis: Surfaces triggering queries with auto-generated keyword-add and negative-keyword candidates based on CTR and conversion behavior.

- YouTube Video Campaign Metrics: Reports view rate, cost per view, and 25/50/75/100% completion quartiles per video campaign.

- Performance Max Analysis: Breaks down spend, conversions, and ROAS per PMax campaign, flagging scale-up (ROAS above 4x) and review candidates (ROAS below 2x, spend over $100).

- Custom GAQL Queries: Runs any read-only GAQL SELECT query Claude constructs from a plain-English request, covering resources the built-in tools don't.

Use Cases

- Finance teams reconciling actual Google Ads spend and conversion value against a quarterly budget without a manual export

- In-house marketers unfamiliar with GAQL who need a custom account-level query answered without learning the syntax themselves

- Agencies triaging a prospective client's account health during a pitch by checking cost-per-conversion trends before signing anything

- Video and content teams comparing YouTube ad completion rates across creative cuts to decide which version to keep running

- Solo founders managing their own ad account who want a plain-English weekly gut-check without opening the Google Ads UI

Pricing

All seven Google Ads account tools are currently free to use and do not deduct credits once a Google account is connected from the Smacient dashboard. The broader connector still follows the standard credit-pack structure for its other platforms (Free tier: 30 credits/month; Starter: $9 for 600 credits; Pro: $19 for 1,500 credits, most popular; Business: $29 for 2,500 credits; Enterprise: $49 for 4,500 credits), none of which are touched by Google Ads usage. Free access is currently a promotional offer.

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