This connector brings seven tools covering a Google Ads account's full performance layer into Claude: account overview, campaign performance, search terms analysis, YouTube video metrics, Performance Max analysis, custom GAQL queries, and multi-account listing with MCC support. Once an account is selected, spend, ROAS, and conversion figures are pulled live, and MCC manager accounts resolve their sub-account login IDs automatically rather than requiring them to be looked up manually.
Search terms analysis goes beyond a raw list by auto-flagging which queries are converting well enough to add as exact-match keywords and which are spending without results and belong on the negative list. For anything outside the built-in tools, Claude can write and run a custom GAQL SELECT query from a plain-English description, with no query syntax required and no write access to campaigns or budgets.